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Blended learning training for Gulf retailers
— 10 years experience in MENA luxury retail
— Top-notch experts from LVMH, Richemont and Kering
— Educational license for courses in English and Arabic in the Gulf countries
— Top-notch experts from LVMH, Richemont and Kering
— Educational license for courses in English and Arabic in the Gulf countries
Founded in 2014 and operating across MENA, Europe, and Asia, Grey Matter has earned the trust as a partner for 120 companies, including Fortune 500 leaders like PepsiCo, LVMH, Samsung and Philip Morris
In 2023, we launched the Digital University to improve training productivity in companies by implementing Large Language Models and advanced blended learning methods
In 2023, we launched the Digital University to improve training productivity in companies by implementing Large Language Models and advanced blended learning methods
Kais Badran
Founder & CEO
Founder & CEO
Who are we?
Grey Matter - leading provider of corporate retail training in the Gulf region
Powered by AI
How does the digital platform work?
Practical training
- Tik-Tok style video lessons
- Live-sessions with market experts
- AI tutor - Sales simulator
- Personal assignment with mentor feedback
- Skills tracking report
AI Sales Simulator
"Automated 1-1 sales tutorship powered by gen-AI avatars Soon - Q3 2024"
KAIS BADRAN
Founder & CEO
Founder and CEO of Grey Matter, Kais Badran is an international keynote speaker who partnered with Fortune 100 companies. Kais trained more than 100k students in over 30 countries and 97 nationalities, and his signature «Train the Trainer» program has been taken worldwide by PepsiCo.
Kais is a consultant, coach and facilitator with more than 25 years of experience in the Learning & Development and luxury retail industries. Drawing on his involvement in leading projects worldwide, he uses his experience in coaching, retail, media and entrepreneurship to develop powerful programs that help companies and individuals achieve actionable growth.
Kais is a consultant, coach and facilitator with more than 25 years of experience in the Learning & Development and luxury retail industries. Drawing on his involvement in leading projects worldwide, he uses his experience in coaching, retail, media and entrepreneurship to develop powerful programs that help companies and individuals achieve actionable growth.
Blended learning:
✹ Cohort based learning strategy
✹ Regular live-workshops and team work
✹ Performing tasks and practice on company projects
✹ 24/7 access to knowledge on the IT platform
✹ Training format (500+ tasks) to hone your skills
✹ Regular live-workshops and team work
✹ Performing tasks and practice on company projects
✹ 24/7 access to knowledge on the IT platform
✹ Training format (500+ tasks) to hone your skills
Live formats and simulators
Business seminars
*For your convenience, simultaneous translation into Arabic will be provided during meetings with foreign speakers.
Online meetings with expert practitioners and networking sessions take place regularly and are an important part of the training. They complement the materials that students learn on the educational platform.
Successfully grow your company
Raise the level of your employees using a certified methodology built on applied cases
Sales & Brand Ambassadors
- Luxury brands
- Hotel business
- FMCG
- Customer service Mastery
- Advanced Key Account management
Leadership & Communication
- Communication Skills
- Vision, Mission and Strategic Planning
- Team Building
- Decision Making and Problem Solving
- Ethical Leadership
Digital skills & Marketing
- Digital marketing
- Data Analytics: data driven decisions
- Dev: Java, SQL, AWS, Python
- Basics: Word, Excel, Power Point
- Cyber Security
Leadership & Communication
- Communication Skills
- Vision, Mission and Strategic Planning
- Team Building
- Decision Making and Problem Solving
- Ethical Leadership
We organize all possible options for corporate training for employees
Regularly updated courses in key areas. Formats: purchasing a course for employees, subscribing to a course library
Ready-made courses for teams and employees
Professional qualifying test GradingPro will help identify areas of growth and declining employee skills
Testing competencies and skills
Educational programs to order
We create a program tailored to business needs, select practicing experts for your industry
Expert support when launching a project or optimizing work on tasks, deadlines and results
Tracking employees, teams and departments
Contact us
