- 1Study:Study the case study of the Messika Store which has a problem with footfall (although the mall is having good footfall)
- 2Share your thoughts:Come up with some suggestions on how can we increase footfall.
Write your thoughts in the field below and send them to us.
Please write at least 5 sentences below.
Case study: The case of low footfall in the store
You are the manager of a store that has low foot fall, located in a mall that has good foot fall
Your store conversion rate is at 65%. The UPT is 1.1 and the ATV is 30% lower than what it was last year.
You have 3 staff reporting to you in the capacity of client advisors and they are Ahmed, Samar and Laura.
Ahmed has been with Messika for 2 years. He is a motivated team member and works well with clients, especially those who he knows very well.
Laura has been with Messika for 5 years. She has a lot of experience in dealing with clients. Laura is motivated and is a solid contributor to the team.
Samar is new to Messika and is still learning the ropes.
You have a spending amount of USD 70 on animations.
What can you do in your role as the store manager to increase footfall in the store and increase the ATV?
Your store conversion rate is at 65%. The UPT is 1.1 and the ATV is 30% lower than what it was last year.
You have 3 staff reporting to you in the capacity of client advisors and they are Ahmed, Samar and Laura.
Ahmed has been with Messika for 2 years. He is a motivated team member and works well with clients, especially those who he knows very well.
Laura has been with Messika for 5 years. She has a lot of experience in dealing with clients. Laura is motivated and is a solid contributor to the team.
Samar is new to Messika and is still learning the ropes.
You have a spending amount of USD 70 on animations.
What can you do in your role as the store manager to increase footfall in the store and increase the ATV?