When a business begins to work with online communication tools, each of these means of communication is one of the touchpoints (points of contact) that are built into the user's journey. Our task, as business owners, is to understand exactly how this happens, but it is not always easy. Let's look at the main problems of digital analytics.

Now you know about the problems of counting users, a unified set of data - it's time to talk about the tasks of digital analytics.