Let's sum it up

Our task, as business owners, is to understand exactly how communication with the user occurs, at what point this communication is delivered to him and how to make communication more effective and delay refusal of the product.

We need to understand what is happening with our advertising campaigns - for this we need marketing analytics. With its help, we try to understand and predict the results of advertising campaigns, how campaigns perform (generate income) in relation to competitors.

At the moment, not every system has the ability to track the same user in mobile applications and on a web resource, and even if it can, it has limitations.